<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>LOGOS - Brand Management</title>
	<link>http://www.litlogos.lt</link>
	<description>A daily journal of events in brand management, brand positioning, marketing, logos etc.</description>
	<lastBuildDate>Fri, 13 Jan 2012 12:50:19 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.2.1" -->

	<item>
		<title>Paskolos ir greitas kreditas</title>
		<description><![CDATA[Kiekvienas mūsų naudojau internetą per ilgą laiką &#8211; paskolos internete. Internetas yra parduotuvė neribotos informacijos apie bet kokią temą. Jūs tik turite naršyti per įvairias pasiekiamas žiniatinklio svetaines ir galite gauti bet kokią informaciją, kurios jūs norite. Bet jūs privalote žinoti, kad paskolos nuo šiol prieinamos ir internetu. Taip, aš kalbu apie &#8220;Paskolos internetu&#8220;. Paskolos [...]]]></description>
		<link>http://www.litlogos.lt/paskolos-ir-greitas-kreditas/</link>
			</item>
	<item>
		<title>Brand positioning process</title>
		<description><![CDATA[Effective Brand Positioning depends upon identifying and communicating with brand&#8217;s uniqueness, differentiation and verifiable value. The question is, what makes a particular brand preeminent, compared to other competing brands. It is important to note that &#8220;me too&#8221; brand positioning contradicts the notion of differentiation and should be avoided at all costs. This type of copycat [...]]]></description>
		<link>http://www.litlogos.lt/brand-positioning-process/</link>
			</item>
	<item>
		<title>Brand positioning definition</title>
		<description><![CDATA[What is brand positioning? It can be described as identifying a market niche for a brand, product or service utilizing traditional brand marketing placement strategies. In marketing, brand positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, [...]]]></description>
		<link>http://www.litlogos.lt/brand-positioning-definition/</link>
			</item>
	<item>
		<title>How to reposition your company?</title>
		<description><![CDATA[In volatile markets, it can be urgent to reposition not only the product or brand, but an entire company. Companies do change their interests, markets, go into other sites of interest. When doing so, the entire company structure is introduced to changes: investors, employees, clients and regulators all need to be shifted. This is especially [...]]]></description>
		<link>http://www.litlogos.lt/how-to-reposition-your-company/</link>
			</item>
	<item>
		<title>Brand equity purpose</title>
		<description><![CDATA[The purpose of brand equity metrics is to measure the value of a brand which is overall important part of brand management. A brand encompasses the name, logo, visual communication, and perceptions that identify a product, service, or provider in the minds of customers. It takes shape in advertising, packaging, and other marketing communications, and [...]]]></description>
		<link>http://www.litlogos.lt/brand-equity-purpose/</link>
			</item>
</channel>
</rss>

