Brand management definition

parašė , 2011-12-04 16:20

Brand management is a broad term, particularly used in marketing as an application of techniques to a specific product, product line or a brand. Brand management broadly includes brand orientation, brand positioning, brand equity definition and measurement, brand engagement and implementation.

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  1. Joseph says:

    Lately, more and more people are hiring experts in personal branding. Any thoughts on that?

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